Helping you and your team fall in love with sales

Expert Sales Advice and Support for your Business

Ready to fall in love with sales?

The Good Sales Company brings the positive energy you need to get your sales game pitch perfect.

Experts for every aspect of sales:

Sales Training

Sales Consultancy

Sales Coaching

..and the evidence to back it up:

    
 
 
         
   Barry Hunt 
 
 
 
 Trustindex verifies that the original source of the review is Google. If you need any help with your sales messaging - speak to Tash. Honest, practical advice to help you reach out to potential clients. Highly recommended!
  
 
        
   Justin Dooley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Tash has completely transformed my approach to B2B sales. I used to think it was all about persuading prospects to buy, but Tash showed me it’s really about finding the right clients, ones you genuinely want to collaborate with and can add meaningful value to.

Her industry insight is gold: from laser-focused lead-generation tactics to practical strategies for turning those leads into long-term, win-win partnerships. Together we built a comprehensive, repeatable sales system that actually works and feels positive instead of pushy.

If you’re looking for a consultant who combines deep expertise with a collaborative, value-driven mindset, Tash is the one to call. Highly recommend!
  
 
        
   Cien Solon 
 
 
 
 Trustindex verifies that the original source of the review is Google. Sales is my weakest link as an AI transformation consultant. Tash turned that around.
  
 
        
   Anna Hurd 
 
 
 
 Trustindex verifies that the original source of the review is Google. Absolute superstar. Giving the team confidence and processes to be able to ask sales questions without being salesy or intrusive and with the customers best interest at heart. Our lead generation rate and customer response rate has increased massively. Helped us focus on what benefits we offer customers and match them to our customers needs.  Recommend Tash with no hesitation at all. Thank you!
  
 
        
   Bilkis Miah 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tash is an exceptional sales coach! She's patient, engaging, and a fantastic teacher. Thanks to her clear, actionable feedback, my sales technique has improved massively. Beyond her professional skills, she's genuinely likeable and makes every session enjoyable. I highly recommend working with her!
  
 
        
   Caroline Marshall 
 
 
 
 Trustindex verifies that the original source of the review is Google. I brought Tash in to support us on our outreach, we had never done this before in our business and she was simply brilliant. She gave me the confidence to try something new with sales, and it works! I recommend her to any business owner
  
 
        
   Anna Pilipyuk 
 
 
 
 Trustindex verifies that the original source of the review is Google. Tash has been a fantastic addition to our sales department! She has transformed our sales processes, delivering clear and measurable results. Beyond her impact on the business, her incredible personality makes working together an absolute pleasure.
  
 
        
   Olivia S 
 
 
 
 Trustindex verifies that the original source of the review is Google. Loved our 1:1 session. I needed the push to do the mock ups but to get proper assessment of how I'm doing along the way is invaluable!

Overall, I felt a boost in confidence, having a structure/framework to guide client discussions is the best part of the session for me as I have zero sales training/background. Secondly, it didn't feel 'salesy' if that makes sense.  So it's more my style which with practice will help me in the long run.  Thank you!
  
 
        
   Lucy Johnson 
 
 
 
 Trustindex verifies that the original source of the review is Google. The first time I met Tash it was to ask for some advice about sales and she was so good at her job that before I knew it I had booked her for a session. She has worked as a sales consultant for me ever since and is brilliant at what she does. She builds rapport very quickly and always makes you feel as if the situation is a win-win. I couldn't recommend her more.
  
 
        
   Jane Stratton Biology Tutor 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have used TR Sales Consultancy both for individual consultation and for training, and I can't rate it highly enough. Tash is such an enthusiastic and positive person when it comes to her passion for sales. They have taken time to thoroughly get to know my business such that all advice has felt tailored to my individual needs. As a result of Tash's support, I am now more confident talking about what my business can offer, and enter pitches with new positivity. I have already seen the benefits in terms of the success, growth and development of what started as a very small business, and is now growing year on year. I have become more creative in my ideas and my hopes for the future are strong. I simply can't thanks TR Sales Consultancy enough for all I have learnt, and will continue to learn under Tash's guidance. I feel empowered to step forward and create the impact I know my business is capable of.
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Hi!

I’m Tash, and I founded The Good Sales Company because I have a genuine love for sales and a belief it can be done better.

For over a decade I have worked with and built incredible sales and commercial teams across a range of different industries, helping grow and train people to reach new heights in their roles and businesses.

s****

Sales has become a bit of a dirty word, and we are on a mission to change that!

By helping new and established businesses review their current processes we can build healthy and happy teams that bring in more revenue with less employee turnover.

Ready to fall in Love with Sales?

Our promise to you:

Your Sales safety net for your business

Find clarity and comfort in knowing what you need to do to boost your sales and the best way to do it. Finding genuine enjoyment in something that used to bring dread and know you always have an expert in your corner cheering you on.

A Head of Sales without the high cost

We will be the extension of your sales team that you need, a safety net to check decisions with and a cheerleader to support you in your activities.

Proven results that you can measure

We have over a decade of experience signing enterprise clients — across a range of industries and products — that means you get a tangible ROI on our partnership.

Let's have a chat!

How we work together

Sales Coaching

Perfect for the solo founders and business owners of the world, the independent consultants and fellow coaches who are feeling alone in their sales activities.

Sales Coaching

Sales Consultancy

Drawing on years of experience as a Head of Sales and Head of Commercial, we work with you to test, trial and implement a perfect, sustainable sales process for your business.

Processes to profit

Sales Training

Whether you have a team of seasoned sales experts or a group of graduates ready to learn the ropes, We will create a bespoke training programme perfectly catered to bring the best out of your team.

Teach and preach sales

How we succeed together:

Empathetic & Results-Driven:

We offer a people-focused approach that increases sales without aggressive tactics. We nurture trust and loyalty with both teams and customers.

Tailored & Actionable Strategies:

From CRM setups to lead-generation plans, We deliver custom solutions that address each client’s unique goals and challenges.

Strategic Expertise & Track Record

Deep experience across industries (tech start-ups, consulting, sustainability, etc.).

Proven methods that consistently boost lead generation, conversions, and revenue.

Coaching & Mindset Shift

Goes beyond sales tactics to address confidence, communication, and personal growth.

Encourage clients to value themselves and their work appropriately.

Integrity & Ethics

Only works with clients who can afford and truly benefit from our services.

Committed to doing the “right thing,” even if it means turning down quick wins.

Sustainable Growth & Positive Impact:

Whether working with for-profit or mission-driven organisations, we help clients achieve profitability without compromising their values.

Human-Centric Sales Methodology

Builds genuine, long-term relationships.

Focuses on meeting real customer needs rather than making a quick sale.

Who we’ve worked with

Why are consistent sales so vital?

Let’s get real.

Sales is integral to every business, whether it is just bringing in new clients or even getting fundraising for your start-up.

But Sales is also one of the most uncomfortable and sometimes even terrifying things that someone has to do.

Our purpose is to bring a new perspective and energy to Sales.

With our experience in the full sales cycle (from list building and outreach to conversion and deal closing – all the stuff everyone hates to do).

We are here to help with anything you need and help you become comfortable and even excited to get stuck into sales.

Sales values to live by

Be Positive

Bring the right energy to your sales process and to yourself. Sales won’t always be easy, but it can always be fun.

Be Persistent

Have the confidence to follow up and fight for your business, no one else will do it for you.

Be Brave

Sales is hard, Sales is scary, but together we can make it the best part of your day.

Let's have a chat!

No bulls*** support with the numbers to back it up!

10+ years

…of B2B Sales experience, closing enterprise deals since my first few months and helping multiple start-ups achieve a million in revenue

£30,000+

…saved, on unnecessary sales’ spending (tools, lead generation, consultants, bad hires)

20% growth

…and 3 – 5X ROI: Tangible and provable ROI – clients see conversion increase and deal value increase, meaning they pay off our partnership before it even ends

100+ clients

…supported, and helped them to increase sales and performance

Book a free 30 minute consultation with our Founder, Tash Rebuck, to see the value we can bring to your sales.

We truly believe there is a positive way to build and succeed in sales and are excited to share tips and tricks that will make a BIG difference for you.

Book in a chat now

How our clients found their love for sales

Tash is my Obi-Wan Kenobi, jedi master. She helped me to my holy grail of customers by teaching me and supporting me with follow ups, she made me kiss some frogs to get my prince and princess but this was a skill I never knew I had in me.

Sales is the beating heart of any business, and we help rekindle the love for it.

And our clients love us for it!

Client Results